The Anatomy of a Print Advertisement

Anatomy of a Print Ad

Anatomy of a Print Ad

Print Advertising Specs

If you’re new to graphic design you might not understand the elements of print advertising specifications. Hopefully this information on what the specs mean will help you.

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Producing a Double Truck Ad

A double truck ad is an ad that spreads across the gutter to both pages -usually with a bleed, but not always. When producing a double truck ad, you should make allowances for the type to cross the gutter. A beautifully produced ad will leave the reader unaware that there is a gutter. In the […]

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