Creativity in a corporate environment

Camellia Varieties

This article was published in the How’s Online Newsletter today, I think it’s right on, what do you think?

Are Creative Professionals Praise Addicts?
Furniture designer and artist Harry Bertoia said, “The urge for good design is the same as the urge to go on living.” That kind of personal connection to one’s work makes it challenging to maintain high morale on any design team. Unlike jobs in technical fields that have right and wrong answers, creative work is subjective. Teams are given an outline, specs or themes and expected to deliver something that has never been created before – and loved by the client or upper management. As part of a design team, it is important to remember that praise goes a long way, but what else can make the difference between low morale and perpetual enthusiasm?
The staff at The Creative Group put together some common pitfalls that supervisors make that could impact just that. Below is a excerpt. The full article can be found on

1) They Assume Employees are Lucky to Have a Job.
While many people today may feel fortunate to have a stable position, keep in mind that your most talented employees always have options.

2) Innovation is Not Fostered in Creative Culture.
Encourage staff to approach you with innovative concepts; if you can’t implement them, explain why, and let the team know you value their input. Remember that if employee suggestions are dismissed without any real discussion, staff will stop presenting them.

3) Letting a Lack of Recognition Trickle Down.
Recognition often becomes endangered during busy times because employees are so focused on their design work. If you’re feeling under-appreciated, don’t make your team feel the same way.

Bad morale in a creative environment is not good for the company or the brands. Keeping in mind how creatives think is key to keeping them excited and passionate.

Leave a Reply

Your email address will not be published. Required fields are marked *