Learning from a Master Designer-Skillshare

Master Designer Paula Scher

Have you heard of Skillshare? It’s an education platform filled with classes. There are over 12,000 Skillshare classes available. They are comprised of short videos and each class walks you through a skill to create a finished project. The classes range from sketching, to painting and how to use Photoshop. You subscribe on a monthly basis. It’s very inexpensive for the great content you can access. There’s a very interesting class by Paula Scher, a partner at Pentagram. She teaches you about brand identity, designing logos and she walks you through her thought process for a project. She talks about her experience and how she got to where she is today. I found it fascinating when she described the Pentagram business model. What a fun place to work! How wonderful to get feedback from her on your project. I highly recommend it.

There are many many other classes to take, you can learn how to set up a WordPress site, how to create hand lettering, drawing, how to use the Adobe Creative Suite tools and much more.

If you use this link Skillshare you can get 3 months for 99 cents a month. Yes, I said 99 cents per month for 3 months. That’s a wealth of information for very little money. If you decide to keep subscribing after 3 months the price goes to $12 per month. Still a bargain if you ask me. 

I hope you’ll check it out!

Skillshare

An amazing press kit!

A Beautiful Press Kit

Go to Video

This is the most beautiful press kit I’ve ever seen. I think the creative team at Hub Strategy really hit the nail on the head by going big and getting personal! The signed prints inside are a beautiful gift to the magazine editors. For more details please view the video at Paper Specs. This is creativity at it’s finest and beautifully executed. No corners were cut on this project. Simply beautiful! It’s projects like this that make us want to design. Unfortunately they are too few and far between.

Promotional Design

Promotional Materials

 

 

 

 

 

 

 

Are your promotional materials doing their job? A good promotional piece should communicate who you are, what you do and where you want to go. I created the pieces above for a networking event focusing on Small Businesses in the Los Angeles area. The main focus was certification for government projects, how to get certified and what to do once you’re certified. It’s all very confusing since each government agency has their own certifications and only a few of them overlap.

I used my certifications (DBE, LBE, WBE, SBE) on the outside of a small green folder, this grabbed attention and the companies I was marketing to, knew exactly what they meant. A simple one sheet insert was placed inside the folder stating my strengths, skill and accomplishments as well as some of the clients I’ve worked with in the past 17 years. I included a business card and a postcard, something they can post to their bulletin board. Everything was created with my branding in mind.

Was it successful? I don’t know, I’ll have to get back to you on that. I handed out at least a dozen pieces.

Paper and Branding

Mohawk Paper

Mohawk Fine Papers becomes “Mohawk”. They have streamlined their operation. They’ve reduced the paper selection from 22 text and cover grades to 6 and added a variety of colors including: Rhodamine, Safety Yellow, Warm Red, Chino, Olive and Khaki.

They do so much more than paper, that they’ve launched a new brand identity, calling themselves just “Mohawk”. As they said, it’s short, sweet and to the point. The new logo was designed by Pentagram.

If you were purchasing paper stock at your local xpedx store, that recently shut down, like I was, you can now purchase it directly from Mohawk at www.mohawkconnects.com.

Be on the lookout for their new ad campaign: What will you make today? For a new chip collection: www.mohawkconnects.com/streamline.

Did you know they own pinhole press and feltandwire.com?

A new Marketing Kit Project

I designed this brochure, business card and bios for NFR & Associates Entertainment Insurance Solutions, Inc. I also rewrote some of the information to initiate a brand strategy for the company. It’s a boutique style of brokerage firm, we wanted to make their image elegant, yet approachable. The writing was done in a conversational and casual style.

They broker insurance policies for the Entertainment Industry as well as Special Corporate Events. For more information on their services visit their website: www.nfrinsurance.com

CCRC Marketing Kit

Child Care Resource Center, handed me an envelope with all of their materials and asked me to come up with a solution. After reading all of their information, I realized all their services fell within one a section of their mission statement. I organized the information accordingly. Each color represents a section of that mission statement as it’s spelled out on the cover. There are also inserts, which give a more detailed information on each service.