Butterfly Tea Towel

Bright, colorful, Spring Tea Towel

Now available in my Etsy shop Paper Gumbo.

La Papillon Tea Towel

1 cotton linen canvas tea towel, measuring about 15.5 inches x 24.5 inches. My watercolor butterfly illustration is printed on a white background with Louisiana French language in a dark brown color. The fabric is beautiful, looks like 100% linen. The printing on this dish towel is bright and vibrant-a true representation of the original painting.

Washable in warm or cold water with a phosphate free cleanser. Dry low or line-dry. Iron on the back of print if necessary on medium setting. Fabric has been pre-washed but may still shrink slightly.

Makes a great gift. This tea towel will brighten up any kitchen as a decorative accessory.

This item is printed, stitched and ready to ship.

Learning from a Master Designer-Skillshare

Master Designer Paula Scher

Have you heard of Skillshare? It’s an education platform filled with classes. There are over 12,000 Skillshare classes available. They are comprised of short videos and each class walks you through a skill to create a finished project. The classes range from sketching, to painting and how to use Photoshop. You subscribe on a monthly basis. It’s very inexpensive for the great content you can access. There’s a very interesting class by Paula Scher, a partner at Pentagram. She teaches you about brand identity, designing logos and she walks you through her thought process for a project. She talks about her experience and how she got to where she is today. I found it fascinating when she described the Pentagram business model. What a fun place to work! How wonderful to get feedback from her on your project. I highly recommend it.

There are many many other classes to take, you can learn how to set up a WordPress site, how to create hand lettering, drawing, how to use the Adobe Creative Suite tools and much more.

If you use this link Skillshare you can get 3 months for 99 cents a month. Yes, I said 99 cents per month for 3 months. That’s a wealth of information for very little money. If you decide to keep subscribing after 3 months the price goes to $12 per month. Still a bargain if you ask me. 

I hope you’ll check it out!

Skillshare

An amazing press kit!

A Beautiful Press Kit

Go to Video

This is the most beautiful press kit I’ve ever seen. I think the creative team at Hub Strategy really hit the nail on the head by going big and getting personal! The signed prints inside are a beautiful gift to the magazine editors. For more details please view the video at Paper Specs. This is creativity at it’s finest and beautifully executed. No corners were cut on this project. Simply beautiful! It’s projects like this that make us want to design. Unfortunately they are too few and far between.

Promotional Design

Promotional Materials

 

 

 

 

 

 

 

Are your promotional materials doing their job? A good promotional piece should communicate who you are, what you do and where you want to go. I created the pieces above for a networking event focusing on Small Businesses in the Los Angeles area. The main focus was certification for government projects, how to get certified and what to do once you’re certified. It’s all very confusing since each government agency has their own certifications and only a few of them overlap.

I used my certifications (DBE, LBE, WBE, SBE) on the outside of a small green folder, this grabbed attention and the companies I was marketing to, knew exactly what they meant. A simple one sheet insert was placed inside the folder stating my strengths, skill and accomplishments as well as some of the clients I’ve worked with in the past 17 years. I included a business card and a postcard, something they can post to their bulletin board. Everything was created with my branding in mind.

Was it successful? I don’t know, I’ll have to get back to you on that. I handed out at least a dozen pieces.

Paper and Branding

Mohawk Paper

Mohawk Fine Papers becomes “Mohawk”. They have streamlined their operation. They’ve reduced the paper selection from 22 text and cover grades to 6 and added a variety of colors including: Rhodamine, Safety Yellow, Warm Red, Chino, Olive and Khaki.

They do so much more than paper, that they’ve launched a new brand identity, calling themselves just “Mohawk”. As they said, it’s short, sweet and to the point. The new logo was designed by Pentagram.

If you were purchasing paper stock at your local xpedx store, that recently shut down, like I was, you can now purchase it directly from Mohawk at www.mohawkconnects.com.

Be on the lookout for their new ad campaign: What will you make today? For a new chip collection: www.mohawkconnects.com/streamline.

Did you know they own pinhole press and feltandwire.com?

A new Marketing Kit Project

I designed this brochure, business card and bios for NFR & Associates Entertainment Insurance Solutions, Inc. I also rewrote some of the information to initiate a brand strategy for the company. It’s a boutique style of brokerage firm, we wanted to make their image elegant, yet approachable. The writing was done in a conversational and casual style.

They broker insurance policies for the Entertainment Industry as well as Special Corporate Events. For more information on their services visit their website: www.nfrinsurance.com

New Gap Logo

I think the Gap’s clothing line evolved and it’s logo didn’t. I remember when they first opened, they sold a Collegiate style, kind of east coast yuppie clothing, khakis, white or plaid shirts with v-neck sweaters. Now their clothing style is hip and cool. The logo never reflected those transitions so when you try to make that transition now, it’s a very big change. That’s what people are reacting to. I think you could bring the original logo up to date without such a drastic change. I would like to see a version of the sans serif inside the original blue box, but thicker and brought out to the edges. I’d also try the same technique in the original font.

From a production point of view, the new logo will be difficult to apply as 1 color, it also looks like the blue square has a transition of color, this could be a problem in reproduction of some materials.

In defense of the design firm who did the redesign. I know that sometimes it’s impossible to sway the client into the right design. They can, in may cases make a bad decision or influence the designer to create what they want, which is not necessarily what’s best for the brand and marketing of the product.

What do you think?

For more info.

An interesting Marketing Story

Dr. Charles Browne Fleet created ChapStick in 1889. His early ads read “People who go out for recreation in July will become sunburned, more or less. They will please remember that ChapStick is the quickest and best remedy for it.” He was a gifted chemist, but never would have made on Madison Avenue.

Twenty-three years later, he sold his recipe for $5, to local business man John Morton. Morton and his wife spent 7 years mixing the product in their home kitchen and  turned ChapStick into the successful brand it is today, generating $110 million a year.

Frank Wright Jr., designed the ChapStick logo, still in use, for a fee of $15.