A communicator: A designer uses type, imagery, symbols and color to organize ideas into a clear, concise, unified message. Designers provide this service for businesses and organizations to communicate to their audience and cause a response.Quote by Paul Rand, Graphic Designer, from his book Design, Form, Chaos, Yale University Press, New Haven, 1993: "To understand the meaning of design is ...to understand the part form and content play...and to realize that design is also commentary, opinion, a point of view, and social responsibility. To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify to modify, to dignify, to dramatize, to persuade, and perhaps to even amuse.""Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination."