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    I talked about Coke’s advertising tactics and how the use of certain campaign techniques has had an impact on the growth of the company,” Neulander said. For example, during the Depression, Coke allowed a toy company to make a replica of the Coca-Cola delivery truck, complete with logo and bottles. The trucks, at 50 cents each, were for sale at a St. Louis department store but didn’t sell. Coke installed a soda fountain next to the display and offered a free glass of Coke to anyone who bought a truck. The trucks sold out, and today, as memorabilia, they sell for $1,300 each, Neulander said.


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